Using the conceptual and visual theme of connection as a guide for process, we established an identity for the 2019 MFA Thesis Show which demonstrated the layered physical, interdisciplinary relationships we establish through our work as students—our connections with each other, and our relationships with the world surrounding us. Representing both visible and invisible connection, our identity includes kinetic and static forms, using dotted points as representations for individual moments of connection and moving lines intersecting these points to create form. Digital graphics for web and social media will be kinetic, featuring layered intersections between lines and dots. Printed media will be static moments of the kinetic form.
I created a custom alphabet to use for the type lock-up, major headlines, and artists’ names, ensuring that out identity would be fluid and dynamic, allowing us to physically represent and account for multiple locations, various marketing deliverables, and wayfinding, while also allowing us to account for the diversity in work exhibited. Then I worked in a small team to create brand guidelines for them to use to create the final deliverables.
I created a custom alphabet to use for the type lock-up, major headlines, and artists’ names, ensuring that out identity would be fluid and dynamic, allowing us to physically represent and account for multiple locations, various marketing deliverables, and wayfinding, while also allowing us to account for the diversity in work exhibited. Then I worked in a small team to create brand guidelines for them to use to create the final deliverables.
MFA Thesis Show Branding
Boston University
Spring 2019
Design Team: Casey Devaney, Sarah Friedman, and Brittany Latham
Boston University
Spring 2019
Design Team: Casey Devaney, Sarah Friedman, and Brittany Latham
BRAND GUIDELINES
ALPHABET
DELIVERABLES: PRINT/DIGITAL
